Tuesday, January 11, 2011

The Case of the Pink Elephant and Social Media in 2011

Ever ponder what is the relationship of The Pink Elephant and Social Media?




If you have thought of this, allow me to explain further…

I believe you have heard of the popular idiom “Elephant in the Room” which can be translated into an obvious truth that is being ignored or unaddressed. The idiomatic expression also applies to an obvious problem or risk no one wants to discuss. This phrase is based on the idea that an elephant in a room would be impossible to be overlooked; thus, people in the room would pretend the elephant is “invisible”- what a weird choice! They chose to concern with themselves rather than dealing with the big issue that is way ahead and in need of a solution!

Issue faced with brands is the classic case of the pink elephant – everyone can see it in the room, but nobody knows what to do with it. Brands are becoming more familiar with social media but the scenario is similar to the case of the pink elephant. In Malaysia, multinational and local brands could be a lot more engaging with the rise of social media.

Social media is free and this is to a certain extent, but everyone will need to invest more to keep up and to use it more effectively. Companies will need to be brave enough to allow social media channels to be their point of contact with customers.

How to get the most out of the customer experience with the brand?
I found the answer in a quote by Facebook’s founder, Mark Zuckerberg, who recently said: “We are building towards a Web where the default is Social.”

Hence, social media is the latest “in” trend to mirror the demographics of your organizations’ customers. In my opinion, I assume that social media is the transformed version of “Word of Mouth” in today’s digital world. “Word of Mouth” is past tense already while “Word of Mouth Marketing” is new term coined these days.

In fact, “Word of Mouth Marketing” is a planned series of things you do using social media to get people talking. For example, I posted a tweet yesterday, “I love to tweet! Tweet! Tweet! Tweet-ie!” and the next thing you know is that your connections will start to comment on your post. For those who do not know about “tweet”, they will rely on the search engine to reveal to them the word! Thus it creates a string of happenings among our connections which is the new “Word of Mouth” through the choice of words to get the magic out of the wand!

Back to the case of the pink elephant, Malaysia’s adoption of social media is on rise as the No. 1 activity on the Web. There are almost six million Facebook users in Malaysia and we are ranked the 4th country in Asia-Pacific for social media users.

However, many corporations are unaware of its importance which can be compared to the case of the pink elephant. Therefore, there is a need for all organizations from all over Malaysia and APAC to learn successful case studies in digital marketing from top brands like Virgin Airlines, Digi, Intel, Microsoft, DELL, Maybank, RHB, JobStreet, LinkedIn, Text 100, Alt Media, NSTP and Vocanic.

Check out the event webpage

Michelle Lee
Marketing Manager
Top Link Conference & Event Management
T: 607 2267352 ext 121
michelle.lee@toplink-asia.com

Wednesday, March 3, 2010

Marvellous March - PEOPLE -


People come and go...

I guess this is the very fact of life that i have learnt recently...

However, bear in mind that each and everyone that we have met is a unique being and special in his or her own ways...

God has created us to be different from one another - UNIQUE -

No one can live in isolation...

We need PEOPLE to be around us...

What does PEOPLE mean?

P: Person
E: Entrance/ Exit
O: Open
P: Problems
L: Love
E: Eternity

I believe that each of you guys out here has plenty of friends...

Friends are people whom we know...

As the unknown person makes an entrance in our life, God is arranging a divine appointment between you and the particular person at that particular time.

It is your choice to make the first move or you'll lose the opportunity to know him/ her. The choice is in our hands, to be able to have open arms to welcome the person or choose to ignore him/ her.

As you get to know him/ her, you can see that everyone is imperfect and has his/ her own set of problems in life. What would Jesus do? What can you do? Easy as ABC, love the person for who he/ she is!

Then this would lead the person to experience God and eternal life! Interesting right?

As you study this word, PEOPLE means alot to GOD and that's the reason why God sent His only Son in exchange of our sins. John 3:16

WOW factor - PEOPLE counts and PEOPLE matters most to Him!

Indeed God is love!

Tuesday, February 9, 2010

JEWEL 05 HAPPY 24TH BIRTHDAY!


First and foremost,

HAPPY BIRTHDAY to me!!!

1 year older, 1 year prettier!!!

Well, as we grow up...
Our eyes are being opened wider...
To experience the real world out there...

Life is a journey full with crafted memories...
Based on our very own decisions...
From the moment you were born until this very day...

You decide!!!

On what to wear...what to eat...what to do...
who to love and the list goes on and on...

Before i forget, i would like to give a BIG THANK YOU to my DADDY & MUMMY!!!
They have been the BEST PARENTS and i am WHO i am because of their upbringing!

i am so blessed indeed!

DADDY...
He is the sole breadwinner
Supporting MUMMY and 4 daughters...
It was and has been tough role indeed...
Raising me and my 3 sisters up...
He did well although...
He's a strict daddy...
I LOVE u, DADDY!
i was shopping for my daddy yesterday...
and i realised that it was not easy...
to get the right gift for him...
eventually i bought him a wallet and belt...
it was rather satisfying buying something for daddy with my own pay...

MUMMY...
Mummy is my BEST FRIEND...
Or my sister?
She looks young...
And she has 4 grown up daughters...
She had a good career at first...
Career or family?
She chose family...
Her decision made a BIG DIFFERENCE in fact...
A superwoman indeed!

At the end of the day, i want to thank...
My Father in Heaven...
For such wonderful PARENTS...
SISTERS - Mei Ping, Pui Mun and Hui Yan...
ONE BIG HAPPY FAMILY!
In Christ...that's a blessing!!!

I LOVE U ALL (n.n)

And that's the best gift ever!

Thursday, January 21, 2010

JEWEL 04 My dearest sister!














On this special day, a cute baby girl was born...15 November 1987...
That's the little baby in the picture...How adorable!!!

Babies are just so CUTE!!! ADORABLE!!!
That's my dearest sister - Rachel Lee@ Mei Ping!!!

I guess due to the one year gap that brought us so much closer than the rest...the fact that we got into the same university...church...cell group...roommate...we are inseparable!!!


She's the best gift that God has ever blessed me with by bringing home closer...
He answered my prayers when i was in my first year...God is just so AMAZING!!! It's kinda hard to shift my entire family down to JB...somehow he brought "HOME" by placing my sis in UTM as well!

God is a good Father indeed!
My sister is my best friend!!! She knows ALL about me and i know ALL about her She is my best buddy... When it comes to... 1) Good food - YUMMY!!! 2) Shopping!!! 3) Cleaning up Owh...too much that words could not describe you, sis! Just wana say THANK YOU for being my BEST SIS! (n.n) A rare jewel indeed!


I LOVE YOU!

Wednesday, January 20, 2010

JEWEL 03 My Daily Bus Ride




Honk! Honk! Honk!

There goes the school bus...

There's a cartoon that i love to watch when i was younger - The Magic School Bus?

I guess school bus...the yellow school bus to be specific brings us back to those younger days when we were in school uniforms...oh dear! looking back, it has been more than a decade already...

Remember those LARGE PRINTS on the bus painted in black - BAS SEKOLAH?

Those prints used to be so huge when we were younger to ensure that we would not miss the words out...i guess everything seems to be GIANT in size when we were little...

And i remembered one of my favourite songs was "When i was just a little girl, i asked my mother - What would i be? Will i be pretty? Will i be rich?" There goes "Que Sarah, Sarah, what you'll be you'll be...i sang that song in church camp recently...haha...(>,<)! OMG! I'll sing in shower but not in front of so many people!

After more than a decade, here i am...

Waiting for bus everyday...
While waiting for the bus...
I learn of many things...

I met many people everyday...
From all walks of life...

I thank God for EVERYTHING...
1 Thessalonians 5:18
In EVERYTHING give THANKS for this is the WILL of GOD in CHRIST JESUS for you...

Observe EVERYTHING here...
EVERYTHING matters and God loves you for every single creation of His...
that includes YOU!

Learn by giving THANKS daily and you'll see the difference...
As we learn to give THANKS, it teaches us MORE to CHRIST-LIKE...

Let's role-play...
If one day, Jesus were to take your place as you...
Being like you in your daily schedule...
How would He react in your position?

WHAT WOULD JESUS DO?
This brings us back to the question in life...

What's your PURPOSE on Earth?

At times, along the way...
We do get lost...

WHAT SHOULD WE DO?
The ultimate solution? JESUS...

Be like JESUS...
Just picture Him being just like you?
What if - Jesus wakes up in your bed, lives in your house and lives life as you?
With NO EXCEPTION...
Life goes on...your circumstances resume in life...
Problems in studies...boy-girl relationship...financial problems etc...
Will there be a CHANGE?
Will others notice?
Hmm...will you still do what you are doing?

So many "what ifs"?
But what can we do to be like Jesus?
We should be thinking like Him...
Not only in thoughts...but words and deeds...

Remember God LOVES you as WHO you are...
His LOVE for you NEVER CEASES...

He LOVES you!
He refuses to leave you...
Although you ignore Him...reject Him...Disobey Him...


GOD is LOVE!!!

Tuesday, January 12, 2010

JEWEL 02 - All Time Favorite -



SHOPPING!!! I guess that would be my all time favourite past time...not only me i guess... All the girls would say YES when it comes to shopping! And the fever goes on and on... At the sight of discount and sale items, the scenario can be a little bit scary for some guys...let me put it into better words...there she goes again...

Don't ever remind me...
I am a shopaholic myself... I grew up in KL all my life...life revolves around malls for KL-ites... I love the mall and the mall loves me as a shopper... Gosh, I used to work in Sunway Pyramid for my industrial training...even now i am working in the mall...the mall and i...we are inseparable!

With Chinese New Year around the corner, i am taking this opportunity to recommend one of my favourite brands - Forever 21 -
It was known as Fashion 21 initially, was founded in Los Angeles, California in 1984 by Korean-American Do-Won Chang and his wife, Jin Sook. Forever 21 brand name is well known in overseas and u can find its stores in Sunway Pyramid, Pavilion KL, 1 Utama in KL...the fashion line is a mixture of the feminine touch with the casual style...
I just feel like shopping!!!

Sunday, January 10, 2010

JEWEL 01 - Must have fragrance of the month!


ROCK ME by Anna Sui...

A fragrance inspired by Anna Sui for those who wants to be a rock star...

This fragrance has a little bit of glam rock and a whole lot of fun...

It is a floral fruity smell of sparkling freshness of pear contrasted with signature woods -
I love it! (Planning to get this soon!)

The bottle's design is a guitar design shaped bottle with strings and frets ready for tuning!

I simply love the fragrance and its design:-

The product ranges from 30ml, 50ml, 75ml, body lotion and shower and body gel...

Let's be a rock star today with Rock Me!